Customer Case Study · Plant HSE
Ten bite-size animated safety videos, bilingual and built with GenAI as lightweight HTML. They play on a gate kiosk, a toolbox-talk tablet or a phone, even offline.
Figures indicative; validated metrics available on request.
A refinery's safety depends on thousands of employees and contractors applying the same few rules every day. Training material was long, text-heavy and slow to update.
Permit, LOTO and confined-space procedures ran to many pages. Contractors skimmed them at induction and forgot them by shift two.
Each agency-produced film took weeks of shooting and editing. Updating one step meant re-shooting.
A mixed workforce needed the same message in more than one language, spoken as well as written.
Heavy video files streamed poorly at gates and in process units, where training is needed most.
HSE owned the content. GenAI did the drawing, animating and translating. Every frame was reviewed before release.
Select a step to see what happened.
We started from plant SOPs, the permit system and recent near-miss learnings.
Deliverable: Ten-topic curriculum with key messages.
Each video follows the same five-beat structure.
Deliverable: Storyboards and a bilingual caption sheet.
Claude turned each storyboard into an animated SVG scene written in code.
Deliverable: Ten videos in one HTML player, reviewed by HSE frame by frame.
The series went into existing safety routines, not a new app.
Deliverable: Daily safety-minute rota and kiosk mode.
Adding a topic or a language is an edit, not a shoot.
Deliverable: Template and prompt pack for new topics.
Pick a topic from the playlist. Switch captions between English and Hindi, turn on voice narration, jump between chapters, or go full screen for a kiosk. Videos play one after another.
Content illustrative and aligned to common refinery practice; final scripts to be validated by the plant HSE team against site SOPs before use. Voice narration uses the device's built-in speech and may vary by browser.
Short, visual and in their own language, the rules stuck. Recall improved most where the old material was densest.
Correct answers in a 3-question check, % by topic
Plays per week by channel, first 8 weeks
Figures indicative; validated metrics available on request.
Thirty seconds on a single behaviour beats thirty minutes on everything. People remember the picture, not the paragraph.
Animation in code is cheap to change. When a procedure changes, the video changes the same week.
Captions and voice in the languages spoken on site reach the contractor who needs the message most.